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Certificate
Communication Fundamentals
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> ... Certificates & Degrees Overview > Degree List > Communication Fundamentals

ELIGIBILITY: This certificate is offered in association with Ensign College. Because BYU-Pathway’s partnership with Ensign College is new and systems are still being developed, eligibility for this certificate will be scheduled in phases starting September 2021. Visit this page for more details.

Ensign College + BYU-Pathway

The communication fundamentals certificate provides students with skills in writing, public speaking, and the ability to identify communication methods to serve a variety of audiences.

This certificate is offered by Ensign College, with support and resources coming from BYU-Pathway Worldwide.

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Essential Knowledge and Skills

Outcomes

  • Learn and apply fundamental communication principles using standard media messaging formats. ​
  • Explain mass communication effects on public discourse, individuals, and institutions.​
  • Demonstrate techniques of public communication, including message development, content, projection, tone, and delivery. ​
  • Build, manage, and optimize digital communication technologies.​
Certificate of Communication Fundamentals
Program Requirements
This certificate builds into the Applied Communication degree.
This is an advanced certificate. Prior to working on this certificate, you must complete Social Media Marketing .
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Certificate
16 CREDITS
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Associate
60 CREDITS
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Bachelor's
120 CREDITS
Certificate of Communication Fundamentals
Course Code
Course Name
# of Credits
SMMBC105
Introduction to Social Media Marketing
3
SMMBC105 — 3 credits
x
Introduction to Social Media Marketing
This introductory course will give you an overview of the evolution and purpose of Social Media and why it is a disruptive wave of innovation. In addition, you will learn how it affects your personal and professional life, including the importance of personal branding and how these principles can be applied in the professional world. You will learn about the history, purpose, anatomy, best practices, current trends, and pros & cons of the top eight social platforms: Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Google+, Snapchat, and blogs. In addition, this course will help you build foundational knowledge and professional skills on these nine social media platforms. You will learn how to research, use strategy and tactics, create engaging content, establish a following, and understand legal issues that confront social media. You will gain a high-level understanding of key marketing principles and strategies, as well as how companies use social media for marketing, analytics, customer service and more. You will have the opportunity to create a marketing campaign for an organization, pitch it, and effectively execute and evaluate it. You will also evaluate the future of social media for businesses and how it affects you personally and professionally.    This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.
SMMBC120
Social Media Marketing Strategy
3
SMMBC120 — 3 credits
x
Social Media Marketing Strategy
Social media channels, along with the way we use them, will continue to change. However, there are foundational marketing strategy principles that will consistently guide professionals in the ever-evolving world of social media marketing. In this course students will learn to establish a vision, set guiding and measurable social media marketing goals, identify and define target audiences, apply social media marketing tactics, and measure, analyze, and assess results. Comprehension and application of these principles will enable students to build an effective social media marketing strategy for brands and businesses that achieves business objectives.    This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.
SMMBC130
Social Media Marketing Content
3
SMMBC130 — 3 credits
x
Social Media Marketing Content
This course will teach you how to create high-quality content aimed at different social media platforms. Understanding how to create and produce great content for all of the various marketing channels will become one of your greatest skills. You will learn how to identify and create great content through copy, pictures, videos, infographics, etc. You will also learn the balance between content about yourself/your company vs. content about the customer’s true needs and interests. In addition, this class will help you begin to learn the power of content-driven customer advocacy and how to drive measurable results.    This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.
SMMBC150
Social Media Marketing Analytics
3
SMMBC150 — 3 credits
x
Social Media Marketing Analytics
Good data analysis can make or break a company. Data should drive innovation, pricing, resources, and even culture. In this course, you will learn how to capture the right data and then know what to do with it. You will learn how to use both free and paid tools to capture and analyze data from various online platforms. The value of data and analytics is that you are much better positioned to make the right decisions; this class will give you a life-long standout skill. This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.
GS170
Career Development
1
GS170 — 1 credits
x
Career Development
In this course, learners will discover and strengthen the skills they need to successfully obtain or improve employment. Students will focus on creating professional documents (e.g., resumes and cover letters), networking, interviewing, and job shadowing.
SMMBC160
Social Media Marketing Advocacy and Advertising
3
SMMBC160 — 3 credits
x
Social Media Marketing Advocacy and Advertising
Large brands are shifting their advertising budgets towards digital and social media. In this course, you’ll learn what social media advertising is. You will create advertising content using Canva and create and analyze advertising campaigns on various social media marketing platforms, including Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, and Snapchat. You will also engage in social listening using Hootsuite and identify effective brand advocacy methods. This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.
For questions about this program, contact BYU-Pathway Support
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Looking Ahead
Potential Employment
  • International/intercultural communication
  • Advertising, marketing, and public relations
  • Writing and publishing
  • Media planning
  • Account management

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Bachelor's of Professional Studies

Students who complete an associate degree in family history research may continue on and earn a bachelor's degree in Professional Studies.