Certificate
Communication Fundamentals

The communication fundamentals certificate provides students with skills in writing, public speaking, and the ability to identify communication methods to serve a variety of audiences.
This certificate is offered by Ensign College, with


Essential Knowledge and Skills
Outcomes
- Learn and apply fundamental communication principles using standard media messaging formats.
- Explain mass communication effects on public discourse, individuals, and institutions.
- Demonstrate techniques of public communication, including message development, content, projection, tone, and delivery.
- Build, manage, and optimize digital communication technologies.
Certificate of Communication Fundamentals
Program Requirements
This certificate builds into the Applied Communication degree.
This is an advanced certificate. Prior to working on this certificate, you must complete Social Media Marketing.
Certificate
16 CREDITS
Associate
60 CREDITS
Bachelor's
90–96 CREDITS
Certificate of Communication Fundamentals
Course Code
Course Name
# of Credits
SMMBC105
Introduction to Social Media Marketing
3
SMMBC120
Social Media Marketing Strategy
3
SMMBC130
Social Media Marketing Content
3
SMMBC150
Social Media Marketing Analytics
3
GS170
Career Development
1
SMMBC160
Social Media Marketing Advocacy and Advertising
3

Looking Ahead
Potential Employment
- International/intercultural communication
- Advertising, marketing, and public relations
- Writing and publishing
- Media planning
- Account management
Why choose this certificate?
Learning the basics of communication will give you experience in writing and public speaking, as well as message development, content creation, and delivery for mass communication messaging.
BYU-Pathway has found that certain combinations of certificates lead to better job opportunities. Most degrees have a