The social media marketing certificate prepares students for a career in social media. Through the certificate, students improve their knowledge and skills in social media marketing and will be prepared for their first job or internship in the field of social media.
Essential Knowledge and Skills
- Create and manage content for advertising and marketing purposes for various social media channels.
- Create various content on social media channels that is engaging and relevant to a company’s mission, audience, and objectives.
- Create, engage with, and build brand loyalty within a social media community.
- Improve the effectiveness of social media content and campaigns using analytical and research tools.
Social media continues to be an effective tool for marketing and advertising. Companies are eager to hire people to help lead out on their campaigns. Students who successfully complete the social media marketing certificate are encouraged to apply for the following positions:
Why choose this certificate?
Specializing in social media marketing will help you learn to produce quality content and campaigns, coordinate with clients, build brands, and drive site traffic and engagement. You’ll also practice using tracking tools and evaluating analytics to make data-driven decisions for a variety of social media platforms.
BYU-Pathway has found that certain combinations of certificates lead to better job opportunities. Most degrees have a