The social media marketing certificate is designed to help students improve their knowledge and skills in social media marketing to prepare them for an entry-level job or internship in the digital marketing field.


Essential Knowledge and Skills
Outcomes
- Create and manage content for advertising and marketing purposes for various social media channels.
- Create various content on social media channels that is engaging and relevant to a company’s mission, audience, and objectives.
- Create, engage with, and build brand loyalty within a social media community.
- Improve the effectiveness of social media content and campaigns using analytical and research tools.

- Social media coordinator
- Social media specialist
- Social media analyst
- Social media content writer
Customize your degree
BYU-Pathway degree programs (offered in partnership with and granted from BYU-Idaho) are made up of a series of certificates, general and religious education courses, and electives.
Use the following tool to view options for building a degree.
Select a Degree
- Applied Business Management
- Applied Health
- Applied Technology
- Family History Research
- Marriage & Family Studies
- Professional Studies
Certificate
Associate
Bachelor's
Select First Certificate
Title for selected certificate
Select Second Certificate
Title for selected certificate
General Education and Elective Courses
Select Third Certificate
Title for selected certificate
General Education and Elective Courses
Students who complete an associate degree in family history research may continue on and earn a bachelor's degree in Professional Studies.