The social media marketing certificate is designed to help students improve their knowledge and skills in social media marketing to prepare them for an entry-level job or internship in the digital marketing field.

young woman smiles while holding a phone

Man stands against a green wall looking at his phone

Eligibility

This introductory certificate is offered by both BYU-Idaho and Ensign College, with support and resources from BYU-Pathway Worldwide.

Ensign College: For students who completed PathwayConnect but never enrolled in an online degree program. (Click here to view the Ensign College version of this certificate.)
BYU-Idaho: Students who did not participate in or complete PathwayConnect, or students who are currently enrolled in an online degree program through BYU-Idaho. (The information below is related to the BYU-Idaho version of this certificate.)

Essential Knowledge and Skills

Outcomes

Create and manage content for advertising and marketing purposes for various social media channels.
Create various content on social media channels that is engaging and relevant to a company’s mission, audience, and objectives.
Create, engage with, and build brand loyalty within a social media community.
Improve the effectiveness of social media content and campaigns using analytical and research tools.

Certificate of Social Media Marketing

Program Requirements

This certificate builds into the Applied Business Management or Applied Communication degree.

This is an introductory certificate.

Certificate

16 CREDITS

Associate

60 CREDITS

Bachelor's

120 CREDITS

Certificate of Social Media Marketing

Course Code

Course Name

# of Credits

SMMBC105

Introduction to Social Media Marketing

SMMBC105 — 3 credits

Introduction to Social Media Marketing

This introductory course will give you an overview of the evolution and purpose of Social Media and why it is a disruptive wave of innovation. In addition, you will learn how it affects your personal and professional life, including the importance of personal branding and how these principles can be applied in the professional world. You will learn about the history, purpose, anatomy, best practices, current trends, and pros & cons of the top eight social platforms: Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Google+, Snapchat, and blogs. In addition, this course will help you build foundational knowledge and professional skills on these nine social media platforms. You will learn how to research, use strategy and tactics, create engaging content, establish a following, and understand legal issues that confront social media. You will gain a high-level understanding of key marketing principles and strategies, as well as how companies use social media for marketing, analytics, customer service and more. You will have the opportunity to create a marketing campaign for an organization, pitch it, and effectively execute and evaluate it. You will also evaluate the future of social media for businesses and how it affects you personally and professionally. This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.

SMMBC120

Social Media Marketing Strategy

SMMBC120 — 3 credits

Social Media Marketing Strategy

Social media channels, along with the way we use them, will continue to change. However, there are foundational marketing strategy principles that will consistently guide professionals in the ever-evolving world of social media marketing. In this course students will learn to establish a vision, set guiding and measurable social media marketing goals, identify and define target audiences, apply social media marketing tactics, and measure, analyze, and assess results. Comprehension and application of these principles will enable students to build an effective social media marketing strategy for brands and businesses that achieves business objectives. This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.

SMMBC130

Social Media Marketing Content

SMMBC130 — 3 credits

Social Media Marketing Content

This course will teach you how to create high-quality content aimed at different social media platforms. Understanding how to create and produce great content for all of the various marketing channels will become one of your greatest skills. You will learn how to identify and create great content through copy, pictures, videos, infographics, etc. You will also learn the balance between content about yourself/your company vs. content about the customer’s true needs and interests. In addition, this class will help you begin to learn the power of content-driven customer advocacy and how to drive measurable results. This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.

SMMBC150

Social Media Marketing Analytics

SMMBC150 — 3 credits

Social Media Marketing Analytics

Good data analysis can make or break a company. Data should drive innovation, pricing, resources, and even culture. In this course, you will learn how to capture the right data and then know what to do with it. You will learn how to use both free and paid tools to capture and analyze data from various online platforms. The value of data and analytics is that you are much better positioned to make the right decisions; this class will give you a life-long standout skill. This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.

GS170

Career Development

GS170 — 1 credits

Career Development

In this course, learners will discover and strengthen the skills they need to successfully obtain or improve employment. Students will focus on creating professional documents (e.g., resumes and cover letters), networking, interviewing, and job shadowing.

SMMBC160

Social Media Marketing Advocacy and Advertising

SMMBC160 — 3 credits

Social Media Marketing Advocacy and Advertising

Large brands are shifting their advertising budgets towards digital and social media. In this course, you’ll learn what social media advertising is. You will create advertising content using Canva and create and analyze advertising campaigns on various social media marketing platforms, including Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, and Snapchat. You will also engage in social listening using Hootsuite and identify effective brand advocacy methods. This course was developed with the subject matter expertise and oversight of the LDS Business College (LDSBC). See the Course Sharing Policy in this catalog.

For questions about this program, contact BYU-Pathway Support

Looking Ahead

Potential Employment

Social media coordinator

Social media specialist
Social media analyst
Social media content writer

Why choose this certificate?

Specializing in social media marketing will help you learn to produce quality content and campaigns, coordinate with clients, build brands, and drive site traffic and engagement. You’ll also practice using tracking tools and evaluating analytics to make data-driven decisions for a variety of social media platforms.

BYU-Pathway has found that certain combinations of certificates lead to better job opportunities. Most degrees have a recommended plan of certificates that will help students increase their income and improve their employment possibilities.